Survey Reveals It Happens…And It’s Disrupting Canadians’ Lives

Survey Reveals It Happens…And It’s Disrupting Canadians’ Lives

TORONTO – May 19, 2015 – Nothing elicits a snicker or reddened face faster than when someone, ahem, breaks wind. While jokes abound about gas, bloating and diarrhea, a national survey conducted on behalf of Jamieson Vitamins in recognition of World Digestive Health Day (May 29), reveals digestive health issues are no laughing matter. In fact they’re a pervasive problem and they’re disrupting Canadians’ lives.

“Our survey revealed that gas, bloating and diarrhea are not just an embarrassing, uncomfortable problem, they’re upsetting a lot of Canadians’ plans, with one in five respondents saying they have had to decline, cancel or reschedule a planned activity because of them,” said Michelle Latinsky, a registered dietitian with Jamieson Vitamins. “As our survey also revealed 58 per cent of Canadians suffered from gas, bloating or diarrhea in the past month, World Digestive Health Day is a great opportunity to stop the ribbing and take digestive health issues seriously.”

According to the survey of 1,500 adult Canadians conducted in March 2015 by Vision Critical on behalf of Jamieson Vitamins:

  • 36 per cent of Canadians say a vacation has been spoiled, affected or impacted because of diarrhea
  • Younger Canadians are disrupted more by digestive health issues than older Canadians with 48 per cent of 18 to 34-year-olds saying they’d had to decline, cancel or reschedule a planned activity due to gas, bloating and diarrhea, compared to 20 per cent of those over 55-years-old
  • Women were more affected than men, with 59 per cent of women saying they had to decline, cancel or reschedule an activity compared to 41 per cent of men
  • 43 per cent of Canadians said they are uncomfortable talking about digestive health problems

“Lifestyle habits can throw off the delicate bacterial balance in our digestive systems. Eating highly-processed nutrient-poor foods, drinking alcohol and caffeine, along with stress and lack of sleep all deplete the good bacteria in our guts,” says Latinsky. “Taking a probiotic supplement such as Jamieson Digestive CareTM will ease your discomfort, as the supplement provides a steady, therapeutic stream of healthy bacteria to restore digestive balance.”

Jamieson Digestive Care is a new line of probiotic supplements that specifically addresses gas, bloating and diarrhea – naturally. Jamieson Digestive CareTM includes: Daily Relief, Diarrhea Relief and Diarrhea Relief for Kids.


About Jamieson Vitamins

Established in 1922, Jamieson Vitamins is Canada’s largest manufacturer and distributor of advanced natural-health products and a world-leading innovator in the development of proprietary formulas. With corporate offices in Toronto, Jamieson exports products to more than 50 countries. For more information visit Join Jamieson on Facebook, or on Twitter @Jamieson_Canada.

Survey Methodology

From March 23rd to March 24th, 2015 an online survey was conducted among 1,519 randomly selected Canadian adults who are Angus Reid Forum panelists. The margin of error—which measures sampling variability—is +/- 2.5%, 19 times out of 20. The results have been statistically weighted according to education, age, gender and region (and in Quebec, language) Census data to ensure a sample representative of the entire adult population of Canada. Discrepancies in or between totals are due to rounding.


 Media Contact:

For more information please contact:

Katherine Clark

Cowan & Company

416-462-8773 ext. 55