To promote Jamieson Vitamin’s Cold Fighter supplement, C&C invited media, influencers, local personalities, VIPs and their families to an exclusive movie screening of the season’s most anticipated film – The Grinch – at simultaneous PR events in Toronto & Montreal. During the events Jamieson experts shared tips on how to have a Grinch-free cold and flu season. Guests enjoyed our one-of-a-kind Jamieson/Grinch photo booth and snacked on an array of treats. The events were attended by 200 guests of all ages and generated 90+ social media posts.
December 5, 2018