Fionn MacCool’s Good Food Journey

Fionn MacCool’s Good Food Journey

To launch Fionn MacCool’s new menu and Bold New Food Promise, C&C developed a strategic digital influencer marketing campaign. The campaign focused on leading food and lifestyle influencers in Fionn MacCool’s key markets: the GTA, Calgary and Edmonton and offered influencers a personalized, authentic pub experience and meeting with Fionn MacCool’s head chef.

The program had excellent results including generating an overall Audience Reach of 2.2+ million, 47 posts and 19,000+ engagements.


November 3, 2017