L’Oréal Paris Names Lucky Blue Smith as New Spokesperson for Men Expert

L’Oréal Paris Names Lucky Blue Smith as New Spokesperson for Men Expert

MONTREAL, February 29, 2016 — Lucky Blue Smith is owning the world’s fashion runways, and is hailed the biggest male model in the world today. His platinum blonde hair with blue steel eyes recall his style icon James Dean, and give him the kind of appeal that has made more than one of his 2 million followers, called his Lucky Charms, faint when they meet him.

The embodiment of the new Alpha Male generation of L’Oréal Men Expert, Lucky Blue Smith will represent Men’s Expert HydraPower, the moisturizing skincare range for all skin types. Ultra-cool and super fresh, L’Oréal Men Expert products fit perfectly with Lucky Blue Smith’s way of being!

“Lucky Blue Smith embodies the new Alpha Male at L’Oréal Men Expert. Confident, he’s the force behind his own success, a model made on social media, but not only. Truly connected to his followers, he creates a whole new level of connection by organising meet ups with his fans. His incomparable, almost ethereal look and his selfie-made story is one that L’Oréal Men Expert connects with. He’s an Alpha Male, a social media-made style leader for his generation, men and women alike,”said Cyril Chapuy, L’Oréal Paris Brand Global President.

“I travel a lot and go to different countries almost every week. My jet lag can get out of hand and I have to take care of my skin. So when I was asked if I wanted to be one of the L’Oreal Men Expert’s face for grooming I was super stoked and honored. I am very excited to join the L’Oreal family and get to use amazing products every day.” said Lucky Blue.

Talk About a Lucky Strike

Barely a year after his runway debut, Lucky Blue Smith is the name on every teenager’s retweet and the model on the runway for the biggest fashion houses in London, Milan, Paris. The epitome of cool, second only to Kanye West in GQ’s Most Stylish Man of the Year, awards, Lucky Blue won both the industry vote and the readers choice in models.com Model of the Year. Signed to a model agency since he was 12, he is a rare model who has at-one stormed the industry, shooting with fashion photography’s big league; Annie Leibowitz, Mario Sorrenti, Steven Klein, all while growing his mainstream appeal, keeping his 2 million followers informed on his every move.

Come, See and Selfie with Lucky

Not so much ahead of the game, as creating the game, Lucky Blue Smith is the definition of hard work and success. Accessibility is his hallmark: as he travels from shoot to runway he messages fans to come, see and selfie with him, gaining an average of 2000 new followers a day across his channels – and causing more than one overwhelmed follower to faint in his company. ”You are beautiful,” he messages and teenage hearts instantly melt.

Beyond the Runway

The youngest, and only, son of a model mom and a musician dad, Lucky Blue started drumming in a surf-rock band with his three model sisters, The Atomics, at the age of 11. Following his other creative pursuits in acting, we will see him on the big screen this summer as the male lead in Love Everlasting directed by Rob Diamond.



Media Contact:

Margaret Batuszkin

Cowan & Company

416.462.8773 ext. 22

Email: margaret@cowanandcompany.ca




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