Food Banks Canada Urging Canadians to Help Fill 26 Million Plates
#EveryPlateFull campaign asks Canadians to show support by posting empty plates on social media and making food & fund donations from May 2 to 8
TORONTO – April 30, 2015 – With 26,548,725 plates needed to feed hungry Canadians this summer, Food Banks Canada is asking Canadians to help make #EveryPlateFull in a new national fundraising campaign running from May 2 to 8. As food bank donations are at their lowest from June to August, food banks and provincial food bank associations across Canada are depending on the inaugural #EveryPlateFull campaign to raise the food and funds they need to provide essential food all summer long.
“During the summer months, hunger is not top-of-mind for many Canadians but unfortunately hunger doesn’t take a summer holiday,” says Katharine Schmidt, Executive Director, Food Banks Canada. “This summer 918,724 Canadians will turn to food banks for help and, working together with food banks and provincial associations, we want to make sure every plate they need is full.”
Schmidt says the summer is a particularly difficult time for families living with food insecurity as school supported breakfast and lunch programs close with the schools for the holidays. As 37 per cent of the people turning to food banks for help are children, school holidays combined with the traditional drop in summer donations put a tremendous stress of families struggling to get by.
To show support for Canada’s hungry and raise awareness of this campaign, Food Banks Canada is asking Canadians to post a picture of an empty plate on social media along with #EveryPlateFull and a link to www.everyplatefull.ca to encourage donations. The goal is to have thousands of different types of plates posted – fine dining, everyday kitchen, chipped, brand new and even paper – to illustrate how widespread hunger is in Canada. For every plate posted #EveryPlateFull X Company will donate $X. TBC
“With every dollar donated, food banks are able to provide three meals to Canadians in need so when we say ‘every dollar counts’ we really mean it,” adds Schmidt.
Canadians who would like to help fill the plates of Canada’s hungry this summer, are asked to make a monetary donation through www.everyplatefull.ca to a participating food bank or provincial food bank association. Supporters can also set up fundraising pages on this website or donate non-perishable food directly to their local food banks.
About Food Banks Canada
Food Banks Canada is the national charitable organization representing and supporting the food bank community across all of Canada. Our network of 550 food banks support 85 per cent of people turning to food banks for help. Together, we strive to relieve hunger today and prevent hunger tomorrow. Visit foodbankscanada.ca for more information.
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Food Banks Canada
(905) 602-5234 x228
Cowan & Company
(416) 462-8773 ext. 55