C&C’s GOT A NEW LOOK!
Finally! Spring has sprung. Out with the old and in with the new. At C&C we’ve embraced this motto with the launch of our exciting new logo and website.
The C&C team has been abuzz the last few months as we’ve been working on creating a new logo and look for our beloved website. Check out what’s new!
Sleek & Sexy New Logo – We believe your logo is an extension of your organization. At first glance it has to have personality and speak to who you are as an organization. As one of Canada’s top boutique PR firms we’ve always had fun with our logo and its previous versions. With design aesthetics constantly shifting and evolving, we aspired to strike the perfect balance between current trends and classic appeal. We love the sleekness and sexiness of our new logo, and how on point it is with our brand.
New Look and Feel – Website and social media platforms give the world its first glimpse into your organization. During our brainstorming for the new website and associated platforms we really dug deep as we wanted to take things to the next level. And, we certainly had a lot of ideas! We wanted our website to not only be a reflection of C&C but a useful tool for clients, potential new clients, media and influencers. Year-over-year we’ve been experiencing impressive growth alongside our premium clients. So when it came time to create our new website – it wasn’t just about the aesthetics. We also focused on ease of use – so that you can navigate easily through our site and get a real sense of who we are and what we do for our clients.
Content Appeal – We are so proud of the work we do for our clients. We’ve always taken great measures to keep evolving and to be at the forefront of new innovations in the industry. The new website better reflects our core services including: digital and traditional media relations, strategic marketing communications, event management, branded content, crisis and issues management. In terms of digital media relations and marketing, C&C was a Canadian pioneer in influencer relations and we didn’t feel our last website really conveyed that expertise. So this version of the website is fully responsive and sheds more light on our digital offerings.
• Our new Portfolio Section showcases a sampling of some of our award-winning influencer marketing campaigns – along with some of our traditional media campaigns.
• We also changed up our Blog Section as we appreciate time is of the essence and most of us want our information as fast and concisely as possible! Our blogs provide a snapshot of our new initiatives with our clients, tips and advice on our best PR learnings and what’s currently trendy in communications.
• Our News Section lets you stay updated on recent client projects.
• And be sure to check out our Award Section that proudly highlights our award-winning campaigns for our clients.
We’d love to hear what you think of our new website. Send us your comments via Twitter or Instagram at @cowanandcompany.