Birks Group Partners with New Toronto-based Public Relations Agency and Appoints New In-House Senior PR Manager

Birks Group Partners with New Toronto-based Public Relations Agency and Appoints New In-House Senior PR Manager

Montreal, QC, June 6, 2017 – Birks Group Inc., Canada’s leading manufacturer and retailer of fine jewellery and timepieces since 1879, is pleased to announce it has entered an agreement with Toronto-based Public Relations agency Cowan & Company for support of its public relations activities across Canada. The award-winning boutique agency is led by Cathy Cowan, a senior industry leader with 20 years of experience in the fields of corporate communications, branded content, influencer marketing and media relations. Cathy will be assisted by team members Margaret Batuszkin and Karina Moskvitin to service the Birks account. C&C’s portfolio has included such prestigious clients as L’Oréal Paris Canada, Lancôme, Cara Operations and Jamieson Wellness.


Birks has also appointed a new in-house Senior Manager of Public Relations, Geraldine Eckert. Mrs Eckert was previously Manager of Media Relations for Chanel in Canada. Her experience in the luxury industry as well as time spent on the agency side with MSL and HKDP will be an asset to the Birks Marketing team. Geraldine Eckert reports directly to Eva Hartling, Vice President, Birks Brand & Chief Marketing Officer. Ms Hartling has been leading the development of the Birks Brand from a merchandising and design standpoint since February in addition to leading the company’s marketing, branding and communications activities globally.


“As Birks Group enters a new phase in the development of its brand activities, including a focus on growing the Birks Brand in Canada and at the international level, we are pleased to be supported by talented resources, in-house and externally, who will help us deliver on our ambitious visibility and growth objectives,” said Eva Hartling, Vice President, Birks Brand & Chief Marketing Officer for Birks Group. “We are thrilled that Cowan & Company will be helping us spread awareness for our company and brand at the Canadian level, and we welcome Geraldine Eckert who joins us from a prestigious luxury brand as we know she will contribute to elevating our brand communications,” she concluded.


Geraldine and the C&C team now act as the new contacts for media enquiries about Birks Group and the Birks Brand.


About Birks Group

Birks Group is a leading operator of luxury jewelry stores in Canada and southeastern United States. The Company operates 26 stores under the Birks brand in most major metropolitan markets in Canada, 17 stores in Florida and Georgia under the Mayors brand, one store under the Rolex brand name and two retail locations in Calgary and Vancouver under the Brinkhaus brand. Birks was founded in 1879 and developed over the years into Canada’s premier retailer and designer of fine jewelry, timepieces and gifts. Additional information can be found on:




For more information:


Geraldine Eckert

Senior Manager, Public Relations

Birks Group Inc.

1-514-397-2501 ext.3813


Cathy Cowan / Margaret Batuszkin

Cowan & Company

416-462-8773  /