The Chronicles of C&C’s First Brewing Adventure: Day #1 Brewing Begins!
The world of PR sure can be an interesting one. As PR practitioners, we often find ourselves in moments that, way-back-when in PR-school, we most likely didn’t envision. For the C&C Team, this moment came a few weeks back when we found ourselves in the kitchen of our fearless leader Cathy’s, about to embark on a day of brewing beer!
Was this a fresh take on the ol’ ‘team-building’ exercise? Although during our two days of brewing and bottling we did share a lot of laughs between the team, our brewing adventure came due to an exciting new C&C client – Brewer’s Best. Brewer’s Best is an at-home craft beer making kit now available in Canada and the most popular kit in the US! C&C is proudly managing the official launch of it to Canadian media and consumers on behalf of Global Vintners Inc., the official Canadian distributor.
And so, with the unpacking of the Brewer’s Best Equipment Starter Kit and the Brewer’s Best Ingredient Kit – we chose the super-popular India Pale Ale style – we hit the ground running on our first-ever brewing adventure!
• If our uber-knowledgeable client drilled one thing into our head, it was to ensure every step of our beer making underwent the necessary sanitization. So before anything, we took out our trusty cleansers, scrubbed away and made sure all equipment was sterilized!
• Next up – time to get the boiling started! Armed with our big, boiling brew kettle, we filled up our grain bag with malt and gently lowered into the boiling water, making sure our eyes stayed peeled to the temperature mark! As brewmasters-in-training, we soon realized how important (and tricky!) it was to keep the temperature static at the required degree.
• After boiling for thirty minutes, it came time to add in our liquid malt extract! Our cauldron full of liquid was beginning to look (and, smell!) a lot like WORT – imagine our excitement!
• Now, since IPA is known for its hoppy-ness, next on the list was adding in plenty of hops to create clean, crisp ale. We emptied each of our packages of hops in timed-intervals and kept on stirring the mixture regularly. During taking turns stirring, we were able to catch up on the latest news & views – the Royal couple was on their tour Down Under during this time, so naturally our convo involved an in-depth discussion on Kate’s latest ensembles. And of course, how cute little George looked in every photo!
• When the timer buzzed, our brewing process was complete! We filled up Cathy’s sink with icy-cold water, then plunked our bucket down to chill out. When our wort chilled, we then transferred the contents of our brew kettle (our beer-to-be!) into the fermenting bucket, adding in yeast along the way and sealing the bucket with an airlock.
And finally, with that seal, also came the waiting game – as we tucked our freshly brewed batch away into a nook at Cathy’s, we said goodbye to our batch as it began to complete its fermenting process. Check out our next blog for the adventures and excitement of bottling day!’