A full-service communications firm, Cowan & Company’s specialties include:
Media & Digital Influencer Relations
At Cowan & Company, media & blogger relations isn’t only about sending out a news release and making a follow up call. The strategy behind the message is paramount. One of the reasons Cowan & Company generates such exceptional media and digital influencer results is our first-hand insight into what they want & need and the personal relationships we have with them. We take that to the next level by developing exclusive story angles for key media to help them in their time-starved days. Our results and relationships with the media and bloggers speak for themselves.
What’s the key to a good event? Details, details, details. At Cowan & Company we pride ourselves on being Detail Masters – blended with exceptional creativity, trend insight and our innate strategic approach to developing and implementing events. We have experience managing client events ranging from intimate 10 person VIP gatherings to star-studded Award Galas.
The benefit of promotions vs. other marketing vehicles is the unique ability to feature and promote specific products. Cowan & Company is known for creating impactful promotions that range from simple product giveaways to extravagant contests and everything in between. From city-specific to national programs, C&C has implemented successful promotional campaigns that increase brand awareness, directly engage target audiences, and translate messaging into purchasing.
Cowan & Company has a successful track record in helping clients maximize the return on their sponsorship dollars by extending the reach of the promotion to include media relations, VIP programs, onsite branding, project management and more.
Cowan & Company specializes in developing and promoting brand messages with an ‘earned media’ tone and feel. These skills and tone are paramount when it comes to developing Branded Content. Like you, we cringe when we see Branded Content with a hard-hitting advertising approach – it jumps out like a sore thumb and negates the whole purpose of the medium. C&C has worked on some of the country’s most innovative Branded Content vehicles, including Canadian Idol, eTalk, ET Canada and Hello Magazine, creating brand visibility and message penetration that genuinely resonates with the target audience.
Issues & Crisis Management
Although we (and our clients!) prefer the fun stuff, Cowan & Company frequently works with our clients to handle and address a range of issues including product recalls, mergers & acquisitions, injuries, customer complaints, operations malfunctions and social media mishaps.
Corporate Social Responsibility
Whether it’s creating a new Corporate Philanthropy program from scratch or optimizing an existing partnership, C&C applies our best practices to create integrated communications programs that work for both the client and partner organization.
Strategic and audience-friendly writers, Cowan & Company has developed just about every kind of marketing material from web sites to YouTube videos to brochures to newsletters to media kits to training manuals. With an eye for keeping materials on message and in-line with the overall communications program, Cowan & Company’s marketing materials are focused on being engaging while reinforcing messaging and building the momentum of the overall communications program.
• Web Sites
• Media Kits including press releases,fact sheets & bios
• Product Launches