The start of a New Year brings challenging new goals and fresh perspectives for many. The start of a New Year also means it’s the beginning of the 2014 event season! As 2014 is bound to be a busy event year here at C&C, we want to share some of our pro-tips for laying the foundation of a stellar and successful PR event.
When you’re beginning to plan out and budget your fiscal year, or develop your quarterly marketing strategies, considerable time, research and strategic thought must go into creating the overall objective for the plan which you are creating. It’s no different when it comes to PR event planning – there must be a very clear strategy that is formulated before all of the teeny, tiny details (that greatly matter!) can be ironed out.
Fear not – C&C is here to provide some pro-tips to consider when you begin planning your next PR event!
For instance, at this year’s TIFF event for L’Oréal Paris, it was imperative that media in attendance be introduced to the science behind Superior Preference Mousse Absolue. In order to achieve this educational component, C&C ensured that a sit-down presentation was executed with a vibrant presentation, variety of prepared speakers (a-lister Freida Pinto!) and an enjoyable viewing experience for guests.
The foundation is getting close to being set – you’ve landed on an event theme, format and most importantly, the overarching objective. Before hitting the big “V” word – venue! – you’ll need to land on a date. When you have a sense of the timing for your event, it’s a great idea to do an event scan for potentially conflicting events in your city and soft sound media to ensure there are no conflicts. Sending out save-the-dates to media well in advance will help to get on their radar and ensure you’ll achieve maximum attendance.
As PR professionals, our nature is to quickly ‘make things happen!’ The start of a New Year emphasizes this further, even in our personal lives – we want our resolutions to be achieved with the snap of a finger, often forgetting that new goals take time to achieve. When it comes to event planning, C&C knows that we’ll, of course, make things happen – but before getting into the details, a well-thought out strategic plan and foundation will ensure the event’s objectives are successfully achieved, and in most cases, exceeded.
Watch out for our upcoming Event Planning blog posts throughout the New Year!