Blog

  • 2017 Year in Review with the C&C Team

    It’s hard to believe that another year is coming to an end. And what a year it’s been! We’ve had the opportunity to work on so many amazing projects with our clients. Along with sharing in so many LOL moments (and, there have been a......

  • #5 – Star-ify your Product PR: Events

    #5 – Star-ify your Product PR: Events   Deciding what type of events to throw with Stars can be the most fun of all. The options are almost limitless – as long as their teams will approve it Here are a few of our favourite......

  • #4 Star-ify your Product PR – Stars are People Too

    #4 – Star-ify your Product PR – Stars are People Too   We’ve been very fortunate all the stars we’ve worked with on brand PR campaigns have been an absolute pleasure to work with. But being “on” and in the spotlight all day is exhausting.......

  • #3 Star-ify your Product PR ~ Media Access

    #3 Star-ify your Product PR ~ Media Access   Strategically selecting media for your celebrity PR campaign may be the most difficult aspect of your campaign. Especially when you bring an A-List celebrity to town, you will be besieged by requests.   When we brought......

  • Star-ify your Product PR ~ Crafting the Message

    #2 – Star-ify your Product PR ~ Crafting the Message   Continuing from last blog about getting started with Star-ifying your Product PR, let’s say you’ve worked through all the logistics with the agents/managers /publicists /assistants and you’ve got a green light for your celebrity......

  • Star-ify your Product PR

    #1 – Star-ify your Product PR   Lots of brands try to tap into today’s celebrity culture media frenzy, but it doesn’t always work.  And while hiring a celebrity to talk about your product may seem like an easy PR score – a lot of......

  • LOCATION, LOCATION, LOCATION…

    C&C has easily done about 100+ site inspections over the years for our clients. Whether it’s a TIFF-inspired party, philanthropic celebrity gala, product launch, or masterclass we’re always looking for that perfect venue. One that amplifies the brand and promises to out-do the last one.......

  • HOW PR PITCHING CAN BE LIKE ONLINE DATING…

    A number of my close girlfriends are single. Each month we head out to one of Toronto’s newest hot spots for some delicious fare, fruity cocktails and juicy gossip. For this happily married woman of 16-years, I love hearing their fun-filled and adventurous dating stories......

  • C&C’s GOT A NEW LOOK!

    Finally! Spring has sprung. Out with the old and in with the new. At C&C we’ve embraced this motto with the launch of our exciting new logo and website.   The C&C team has been abuzz the last few months as we’ve been working on......

  • Globe and Mail Leadership Lab Column: Five tips for managing a telecommuting team

    Globe and Mail Leadership Lab Column   This column was published on theglobeandmail.com on August 6, 2014, as part of Globe Careers’ Leadership Lab series, where executives and experts share their views and advice about leadership and management.   The momentum of the work-from-home movement suffered a......

Elbow Grease Still Required!

The powerful rise of social media and digital influencers has forever changed PR.  Today, success comes from creativity, relevance and resonance. However, in our highly, connected world, many people often forget that success also requires an old school tactic, elbow grease. Pure hard work –...

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Extreme Makeover: PR Writing Edition

We live in a 140 character, 30 second news bite world and PR professionals need to get with it. A new survey commissioned by Cassies, the annual awards show presented by the Institute of Communication Agencies (ICA) reported that consumers like their information in bite-sized...

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Pitch Perfect

For me, one of the most exciting elements about media relations is flexing my creative muscle to craft the perfect story idea. A pitch so perfectly developed and timed it provides my precious media contacts with something they can really sink their teeth into editorially...

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