Blog

  • What Now? Our Best Advice to PR Grads!

    First – congratulations! You’ve graduated. Time to bask in all of your accomplishments. The discipline and commitment needed to get through a PR program has definitely prepared you for the next chapter. Second – and, don’t let this shock you – the hard work has......

  • The Key Message is King

      In public relations first impressions are everything. You only get one kick at the proverbial can to make a lasting and positive impression with your target audience. So whether you’re talking to media, influencers or consumers it’s imperative to establish what you want to......

  • C&C Blog Series – How to get the most out of your PR Agency Part2

    Blog #2 – Reporting 101   Results are the driving force behind any PR campaign. So you’ll want to decide from the start what type of report you’ll want your PR agency to create, as reports can be very time consuming and expensive to create.......

  • C&C Blog Series – How to get the most out of your PR Agency Part1

    Blog #1 – Relationship Goals   The New Year is in full swing. With that come new brand strategies, communications objectives and budgets. So whether you’re embarking on a new relationship with a PR agency, or looking to maximize your existing one it’s important to......

  • 2017 Year in Review with the C&C Team

    It’s hard to believe that another year is coming to an end. And what a year it’s been! We’ve had the opportunity to work on so many amazing projects with our clients. Along with sharing in so many LOL moments (and, there have been a......

  • #5 – Star-ify your Product PR: Events

    #5 – Star-ify your Product PR: Events   Deciding what type of events to throw with Stars can be the most fun of all. The options are almost limitless – as long as their teams will approve it Here are a few of our favourite......

  • #4 Star-ify your Product PR – Stars are People Too

    #4 – Star-ify your Product PR – Stars are People Too   We’ve been very fortunate all the stars we’ve worked with on brand PR campaigns have been an absolute pleasure to work with. But being “on” and in the spotlight all day is exhausting.......

  • #3 Star-ify your Product PR ~ Media Access

    #3 Star-ify your Product PR ~ Media Access   Strategically selecting media for your celebrity PR campaign may be the most difficult aspect of your campaign. Especially when you bring an A-List celebrity to town, you will be besieged by requests.   When we brought......

  • Star-ify your Product PR ~ Crafting the Message

    #2 – Star-ify your Product PR ~ Crafting the Message   Continuing from last blog about getting started with Star-ifying your Product PR, let’s say you’ve worked through all the logistics with the agents/managers /publicists /assistants and you’ve got a green light for your celebrity......

  • Star-ify your Product PR

    #1 – Star-ify your Product PR   Lots of brands try to tap into today’s celebrity culture media frenzy, but it doesn’t always work.  And while hiring a celebrity to talk about your product may seem like an easy PR score – a lot of......

Jul 11 2017

LOCATION, LOCATION, LOCATION…

C&C has easily done about 100+ site inspections over the years for our clients. Whether it’s a TIFF-inspired party, philanthropic celebrity gala, product launch, or masterclass we’re always looking for that perfect venue. One that amplifies the brand and promises to out-do the last one.   There’s...

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Birks Celebrates Canada’s 150th and Governor General’s Performing Arts Awards Gala

[pdf-embedder url="http://cowanandcompany.ca/wp-content/uploads/2017/06/nr-GG17-gala-0630-consumer-FINAL.pdf" title="nr-GG17-gala-0630-consumer FINAL"][caption id="attachment_11466" align="alignnone" width="300"] Canadian crooner, Michael Bublé shows his Canadian pride at the GGPAA Gala by wearing a Les Plaisirs de Birks Diamond Maple Leaf pin.[/caption][caption id="attachment_11467" align="alignnone" width="200"] Entertainment Tonight Canada TV host, Cheryl Hickey wears one-of-a-kind Birks’ Snow Flower...

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HOW PR PITCHING CAN BE LIKE ONLINE DATING…

A number of my close girlfriends are single. Each month we head out to one of Toronto’s newest hot spots for some delicious fare, fruity cocktails and juicy gossip. For this happily married woman of 16-years, I love hearing their fun-filled and adventurous dating stories...

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Cowan & Company Named PR Boutique Agency of the Year

TORONTO – May 31, 2017 – Award-winning Toronto public relations firm, Cowan & Company (C&C) has been named 2017 Boutique PR Agency of the Year by the Toronto chapter of the International Association of Business Communicators (IABC/Toronto). This is the fourth time that C&C has...

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