Blog

  • LOCATION, LOCATION, LOCATION…

    C&C has easily done about 100+ site inspections over the years for our clients. Whether it’s a TIFF-inspired party, philanthropic celebrity gala, product launch, or masterclass we’re always looking for that perfect venue. One that amplifies the brand and promises to out-do the last one.......

  • HOW PR PITCHING CAN BE LIKE ONLINE DATING…

    A number of my close girlfriends are single. Each month we head out to one of Toronto’s newest hot spots for some delicious fare, fruity cocktails and juicy gossip. For this happily married woman of 16-years, I love hearing their fun-filled and adventurous dating stories......

  • C&C’s GOT A NEW LOOK!

    Finally! Spring has sprung. Out with the old and in with the new. At C&C we’ve embraced this motto with the launch of our exciting new logo and website.   The C&C team has been abuzz the last few months as we’ve been working on......

  • Globe and Mail Leadership Lab Column: Five tips for managing a telecommuting team

    Globe and Mail Leadership Lab Column   This column was published on theglobeandmail.com on August 6, 2014, as part of Globe Careers’ Leadership Lab series, where executives and experts share their views and advice about leadership and management.   The momentum of the work-from-home movement suffered a......

  • The Chronicles of C&C’s First Brewing Adventure: The Final Step!

    With our brewing adventure and bottling expedition successfully under our belt, we realized the third and final step to making our very first batch of Brewer’s Best would be the most difficult – the waiting game for our beer to be ready to crack open!......

  • The Chronicles of C&C’s First Brewing Adventure: Day #2. It’s Bottling Time!

    We’ve fast-forwarded a few weeks since our day of boiling and embarking on the Brewer’s Best brewing journey! As we reconvened in Cathy’s sunny kitchen for our bottling expedition, we anxiously awaited our first look at the fermented batch of C&C’s IPA. What would our......

  • The Chronicles of C&C’s First Brewing Adventure: Day #1 Brewing Begins!

    The world of PR sure can be an interesting one. As PR practitioners, we often find ourselves in moments that, way-back-when in PR-school, we most likely didn’t envision. For the C&C Team, this moment came a few weeks back when we found ourselves in the......

  • Elbow Grease Still Required!

    The powerful rise of social media and digital influencers has forever changed PR.  Today, success comes from creativity, relevance and resonance. However, in our highly, connected world, many people often forget that success also requires an old school tactic, elbow grease. Pure hard work –......

  • Extreme Makeover: PR Writing Edition

    We live in a 140 character, 30 second news bite world and PR professionals need to get with it. A new survey commissioned by Cassies, the annual awards show presented by the Institute of Communication Agencies (ICA) reported that consumers like their information in bite-sized......

  • Pitch Perfect

    For me, one of the most exciting elements about media relations is flexing my creative muscle to craft the perfect story idea. A pitch so perfectly developed and timed it provides my precious media contacts with something they can really sink their teeth into editorially......

  • Behind the scenes shooting #sunsafety videos with the amazing teams from #jamiesonvitamins and @cancersociety #prlife #vitamind
  • New post up on the blog! Tips on finding the perfect venue and avoiding some common pitfalls. #prlife #blogpost #eventmanagement www.cowanandcompany.ca/location-location-location/
  • #fb to last week's amazing #governorgeneralawards gala! A night of celebration with some of Canada's finest, decked out in beautiful jewelry designed exclusively by @maisonbirks #canada150 #GGAwards #martinshort #michaeljfox 📷@ryanemberley
  • Nothing says a long weekend like some good food with good friends and family! Taking full advantage of our semi-short patio season is what we do best in Toronto 👌 Luckily we have @fionn.maccools new #goodfoodpromise menu that will definitely hit the spot! #canada150 #happylongweekend #patiovibes ☀️🇨🇦🍴🍺
  • With the first day of summer upon us, #jamiesonvitamins partnership with the @cancersociety to educate the public on #sunsafety is more important than ever! #summersolstice ☀️#vitamind
  • Treat Dad this #fathersday by taking him to @thebiermarkt for a delicious Markt Sharing Board. Over 30 #mouthwatering options to craft your own board #charcuterie #seacuterie #fanfavourites #superfoods #mybiermarktboard (📷Bier Markt)
  • Sign up now at eastsidemarios.com for chance to buy exclusive Every Day Pasta Pass @eastsidemario in celebration of Canada150 🇨🇦 Each pass costs only $100 and provides a pasta dish, including all-you-can-eat soup or salad, every day for 2 months - retail value over $1000 ❣️
  • Congratulations to the extraordinary, iconic @diane_keaton on #afi Life Achievement Award last night! Working with her on award winning @lorealskin #PR campaign was major career highlight! #fbf