Blog

  • LOCATION, LOCATION, LOCATION…

    C&C has easily done about 100+ site inspections over the years for our clients. Whether it’s a TIFF-inspired party, philanthropic celebrity gala, product launch, or masterclass we’re always looking for that perfect venue. One that amplifies the brand and promises to out-do the last one.......

  • HOW PR PITCHING CAN BE LIKE ONLINE DATING…

    A number of my close girlfriends are single. Each month we head out to one of Toronto’s newest hot spots for some delicious fare, fruity cocktails and juicy gossip. For this happily married woman of 16-years, I love hearing their fun-filled and adventurous dating stories......

  • C&C’s GOT A NEW LOOK!

    Finally! Spring has sprung. Out with the old and in with the new. At C&C we’ve embraced this motto with the launch of our exciting new logo and website.   The C&C team has been abuzz the last few months as we’ve been working on......

  • Globe and Mail Leadership Lab Column: Five tips for managing a telecommuting team

    Globe and Mail Leadership Lab Column   This column was published on theglobeandmail.com on August 6, 2014, as part of Globe Careers’ Leadership Lab series, where executives and experts share their views and advice about leadership and management.   The momentum of the work-from-home movement suffered a......

  • The Chronicles of C&C’s First Brewing Adventure: The Final Step!

    With our brewing adventure and bottling expedition successfully under our belt, we realized the third and final step to making our very first batch of Brewer’s Best would be the most difficult – the waiting game for our beer to be ready to crack open!......

  • The Chronicles of C&C’s First Brewing Adventure: Day #2. It’s Bottling Time!

    We’ve fast-forwarded a few weeks since our day of boiling and embarking on the Brewer’s Best brewing journey! As we reconvened in Cathy’s sunny kitchen for our bottling expedition, we anxiously awaited our first look at the fermented batch of C&C’s IPA. What would our......

  • The Chronicles of C&C’s First Brewing Adventure: Day #1 Brewing Begins!

    The world of PR sure can be an interesting one. As PR practitioners, we often find ourselves in moments that, way-back-when in PR-school, we most likely didn’t envision. For the C&C Team, this moment came a few weeks back when we found ourselves in the......

  • Elbow Grease Still Required!

    The powerful rise of social media and digital influencers has forever changed PR.  Today, success comes from creativity, relevance and resonance. However, in our highly, connected world, many people often forget that success also requires an old school tactic, elbow grease. Pure hard work –......

  • Extreme Makeover: PR Writing Edition

    We live in a 140 character, 30 second news bite world and PR professionals need to get with it. A new survey commissioned by Cassies, the annual awards show presented by the Institute of Communication Agencies (ICA) reported that consumers like their information in bite-sized......

  • Pitch Perfect

    For me, one of the most exciting elements about media relations is flexing my creative muscle to craft the perfect story idea. A pitch so perfectly developed and timed it provides my precious media contacts with something they can really sink their teeth into editorially......

  • Thank you @thekitca for awesome cover story featuring the lovely Julianne Moore and her shout out to new fave @lorealmakeup Lash Paradise mascara from our TIFF events. Love they captured how sweet, warm and smart she is! ❤️
  • #fbf Hard to believe it's already been a week since the #lorealtiff event - not to mention the last few days of #tiff Happy weekend☀️☀️☀️ #prlife #ontothenext
  • So much fun @lorealmakeup #lorealtiff VIP lounge! Thank you L'Oreal Paris!
  • Glenn Close looking gorgeous on red carpet for #tiff17 premiere of The Wife. Thank you @lorealmakeup for the VIP access! #lorealtiff
  • Just a few of the spectacular pieces from @maisonbirks. With over 80 karats in the necklace alone, it was truly a sight for sore eyes 💎 #BirksTIFF17
  • Beautiful evening with some dazzling women at the #birkstribute event! #birkstiff2017
  • Kicking off Canada's biggest red carpet event with style! Thank you to everyone who came to @lorealmakeup #tiff17 media event and fun fashion chat with Hollywood icon Julianne Moore and incredible @cherylhickey @etcanada #lorealtiff 📷 @ryanemberley
  • This is the real glamorous world of PR! Getting ready for big #tiff17 @lorealmakeup event!