Blog

  • #3 Star-ify your Product PR ~ Media Access

    #3 Star-ify your Product PR ~ Media Access   Strategically selecting media for your celebrity PR campaign may be the most difficult aspect of your campaign. Especially when you bring an A-List celebrity to town, you will be besieged by requests.   When we brought......

  • Star-ify your Product PR ~ Crafting the Message

    #2 – Star-ify your Product PR ~ Crafting the Message   Continuing from last blog about getting started with Star-ifying your Product PR, let’s say you’ve worked through all the logistics with the agents/managers /publicists /assistants and you’ve got a green light for your celebrity......

  • Star-ify your Product PR

    #1 – Star-ify your Product PR   Lots of brands try to tap into today’s celebrity culture media frenzy, but it doesn’t always work.  And while hiring a celebrity to talk about your product may seem like an easy PR score – a lot of......

  • LOCATION, LOCATION, LOCATION…

    C&C has easily done about 100+ site inspections over the years for our clients. Whether it’s a TIFF-inspired party, philanthropic celebrity gala, product launch, or masterclass we’re always looking for that perfect venue. One that amplifies the brand and promises to out-do the last one.......

  • HOW PR PITCHING CAN BE LIKE ONLINE DATING…

    A number of my close girlfriends are single. Each month we head out to one of Toronto’s newest hot spots for some delicious fare, fruity cocktails and juicy gossip. For this happily married woman of 16-years, I love hearing their fun-filled and adventurous dating stories......

  • C&C’s GOT A NEW LOOK!

    Finally! Spring has sprung. Out with the old and in with the new. At C&C we’ve embraced this motto with the launch of our exciting new logo and website.   The C&C team has been abuzz the last few months as we’ve been working on......

  • Globe and Mail Leadership Lab Column: Five tips for managing a telecommuting team

    Globe and Mail Leadership Lab Column   This column was published on theglobeandmail.com on August 6, 2014, as part of Globe Careers’ Leadership Lab series, where executives and experts share their views and advice about leadership and management.   The momentum of the work-from-home movement suffered a......

  • The Chronicles of C&C’s First Brewing Adventure: The Final Step!

    With our brewing adventure and bottling expedition successfully under our belt, we realized the third and final step to making our very first batch of Brewer’s Best would be the most difficult – the waiting game for our beer to be ready to crack open!......

  • The Chronicles of C&C’s First Brewing Adventure: Day #2. It’s Bottling Time!

    We’ve fast-forwarded a few weeks since our day of boiling and embarking on the Brewer’s Best brewing journey! As we reconvened in Cathy’s sunny kitchen for our bottling expedition, we anxiously awaited our first look at the fermented batch of C&C’s IPA. What would our......

  • The Chronicles of C&C’s First Brewing Adventure: Day #1 Brewing Begins!

    The world of PR sure can be an interesting one. As PR practitioners, we often find ourselves in moments that, way-back-when in PR-school, we most likely didn’t envision. For the C&C Team, this moment came a few weeks back when we found ourselves in the......


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