Philips Lifeline

Philips Lifeline

To generate consumer media coverage for the launch of Lifeline with AutoAlert, Philips Lifeline and C&C needed to get creative to inspire mainstream media to talk about a niche product designed for the elderly. By tying the launch to a public awareness campaign around the dangers of falls and lie time the media relations campaign successfully generated 100+ media hits, achieved a Cost Per Contact of $0.0019 and exceeded its launch sales targets by 20%.

Date

March 30, 2017

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