Philips Lifeline

Philips Lifeline

To generate consumer media coverage for the launch of Lifeline with AutoAlert, Philips Lifeline and C&C needed to get creative to inspire mainstream media to talk about a niche product designed for the elderly. By tying the launch to a public awareness campaign around the dangers of falls and lie time the media relations campaign successfully generated 100+ media hits, achieved a Cost Per Contact of $0.0019 and exceeded its launch sales targets by 20%.

Date

March 30, 2017

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Karina M
Karina M
20:58 13 Sep 18
I've been working at C&C for almost two years now, and it is without a doubt, an absolute dream team! I'm constantly amazed to find myself surrounded by a group of smart, savvy and talented individuals. I've not only honed my PR skills in the last few years, but enjoyed the benefits of working in a professional, stimulating and supportive environment.read more
Britt Armour
Britt Armour
03:40 06 Jul 18
Anisa Bush
Anisa Bush
20:40 05 Jul 18
I’ve worked with Cowan and Co on several occasions and they were an absolute pleasure to deal with. Couldn’t say enough nice things about the team! Highly recommended!!!read more
Jeanine Papacharalambous
Jeanine Papacharalambous
15:16 04 Jul 18
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