Pedorthic Association of Canada (PAC)

Pedorthic Association of Canada (PAC)

Since 2003, C&C has been AOR for the Pedorthic Association of Canada (PAC) – a national association for Canadian Certified Pedorthists, orthotic and footwear experts. In 2016, C&C developed a year-long, national marketing communications campaign to expand its reach to referring physicians and their patients. After strategically identifying healthcare waiting rooms as an environment where individuals are highly receptive to health and wellness messaging, C&C created and implemented a multi-touchpoint communications plan to educate consumers and referring physicians about Canadian Certified Pedorthists’ unique skills and the benefits of pedorthic treatment.

 

Tactics included: a comprehensive educational guide for family physicians; a 6-month brochure drop in healthcare waiting rooms; a non-audio ad on waiting room TV monitors; the sponsorship and development of two Healthy Living Minute videos with alternative health expert Bryce Wylde promoted on YouTube and Facebook; and supporting media relations and social media.

Date

March 30, 2017

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Karina M
Karina M
20:58 13 Sep 18
I've been working at C&C for almost two years now, and it is without a doubt, an absolute dream team! I'm constantly amazed to find myself surrounded by a group of smart, savvy and talented individuals. I've not only honed my PR skills in the last few years, but enjoyed the benefits of working in a professional, stimulating and supportive environment.read more
Britt Armour
Britt Armour
03:40 06 Jul 18
Anisa Bush
Anisa Bush
20:40 05 Jul 18
I’ve worked with Cowan and Co on several occasions and they were an absolute pleasure to deal with. Couldn’t say enough nice things about the team! Highly recommended!!!read more
Jeanine Papacharalambous
Jeanine Papacharalambous
15:16 04 Jul 18
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