To maintain Age Perfect’s position as the #1 skincare line for mature skin in Canada, L’Oréal Paris and C&C created an integrated communications campaign combining media relations, social media, a consumer event with the Globe and Mail and product sampling. For the first time ever the brand brought one of its celebrity spokespeople to Canada – Age Perfect’s beloved spokesperson and Oscar-winning actress Diane Keaton.
Leveraging 12 precious hours of Ms. Keaton’s time in Toronto, the campaign generated an Audience Reach of 20+ million including coverage with Canada AM, Marilyn Denis Show, Canadian Living, Chatelaine, Hello, More Magazine, National Post, Zoomer Magazine and Globe and Mail. This campaign was recognized with awards in media relations and marketing communications by IABC Toronto and CPRS Toronto.
March 30, 2017