L’Oréal Paris Age Perfect

L’Oréal Paris Age Perfect

To maintain Age Perfect’s position as the #1 skincare line for mature skin in Canada, L’Oréal Paris and C&C created an integrated communications campaign combining media relations, social media, a consumer event with the Globe and Mail and product sampling. For the first time ever the brand brought one of its celebrity spokespeople to Canada – Age Perfect’s beloved spokesperson and Oscar-winning actress Diane Keaton.

 

Leveraging 12 precious hours of Ms. Keaton’s time in Toronto, the campaign generated an Audience Reach of 20+ million including coverage with Canada AM, Marilyn Denis Show, Canadian Living, Chatelaine, Hello, More Magazine, National Post, Zoomer Magazine and Globe and Mail. This campaign was recognized with awards in media relations and marketing communications by IABC Toronto and CPRS Toronto.

Date

March 30, 2017

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Karina M
Karina M
20:58 13 Sep 18
I've been working at C&C for almost two years now, and it is without a doubt, an absolute dream team! I'm constantly amazed to find myself surrounded by a group of smart, savvy and talented individuals. I've not only honed my PR skills in the last few years, but enjoyed the benefits of working in a professional, stimulating and supportive environment.read more
Britt Armour
Britt Armour
03:40 06 Jul 18
Anisa Bush
Anisa Bush
20:40 05 Jul 18
I’ve worked with Cowan and Co on several occasions and they were an absolute pleasure to deal with. Couldn’t say enough nice things about the team! Highly recommended!!!read more
Jeanine Papacharalambous
Jeanine Papacharalambous
15:16 04 Jul 18
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