L’Oréal Paris Bright Reveal

L’Oréal Paris Bright Reveal

To educate women about skin conditions and its new Revitalift Bright Reveal skincare line, C&C worked with L’Oréal Paris to engage digital influencers and short lead media through a multi-touchpoint educational platform of sponsored Instagram & Twitter posts, sponsored TV tour, Facebook Live sessions with a dermatologist, online contest on canadianliving.com, and YouTube product review videos.
The campaign exceeded our goals generating an Audience Reach of 10+ million. The digital component of the communications program generated 150K+ engagements and a Cost Per Engagement of $0.46 – bettering our objective by 68%.

Date

March 30, 2017

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