L’Oréal Paris Bright Reveal

L’Oréal Paris Bright Reveal

To educate women about skin conditions and its new Revitalift Bright Reveal skincare line, C&C worked with L’Oréal Paris to engage digital influencers and short lead media through a multi-touchpoint educational platform of sponsored Instagram & Twitter posts, sponsored TV tour, Facebook Live sessions with a dermatologist, online contest on canadianliving.com, and YouTube product review videos.
The campaign exceeded our goals generating an Audience Reach of 10+ million. The digital component of the communications program generated 150K+ engagements and a Cost Per Engagement of $0.46 – bettering our objective by 68%.

Date

March 30, 2017

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Karina M
Karina M
20:58 13 Sep 18
I've been working at C&C for almost two years now, and it is without a doubt, an absolute dream team! I'm constantly amazed to find myself surrounded by a group of smart, savvy and talented individuals. I've not only honed my PR skills in the last few years, but enjoyed the benefits of working in a professional, stimulating and supportive environment.read more
Britt Armour
Britt Armour
03:40 06 Jul 18
Anisa Bush
Anisa Bush
20:40 05 Jul 18
I’ve worked with Cowan and Co on several occasions and they were an absolute pleasure to deal with. Couldn’t say enough nice things about the team! Highly recommended!!!read more
Jeanine Papacharalambous
Jeanine Papacharalambous
15:16 04 Jul 18
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