Kraft Hunger Challenge

Kraft Hunger Challenge

A national annual fundraiser to support Canadian food banks and Canada’s hungry, C&C helped Kraft Canada and Food Banks Canada coordinate and promote the Kraft Hunger Challenge from 2006 – 2011. In 2010, to streamline implementation requirements for food banks and add a news-hook for media, we moved the timing of the Kraft Hunger Challenge to June and adopted National Hunger Awareness Day as the theme. To promote the campaign and the cause, we developed a range of themed communications template materials for food banks’ use and supported with national initiatives. New strategies resulted in participation of 40% more food banks, 98 media hits and $590,000 in donations. This campaign was recognized with IABC Ovation awards for Media Relations and Social Philanthropy.

Date

March 30, 2017

Share
Karina M
Karina M
20:58 13 Sep 18
I've been working at C&C for almost two years now, and it is without a doubt, an absolute dream team! I'm constantly amazed to find myself surrounded by a group of smart, savvy and talented individuals. I've not only honed my PR skills in the last few years, but enjoyed the benefits of working in a professional, stimulating and supportive environment.read more
Britt Armour
Britt Armour
03:40 06 Jul 18
Anisa Bush
Anisa Bush
20:40 05 Jul 18
I’ve worked with Cowan and Co on several occasions and they were an absolute pleasure to deal with. Couldn’t say enough nice things about the team! Highly recommended!!!read more
Jeanine Papacharalambous
Jeanine Papacharalambous
15:16 04 Jul 18
Next Reviews