Jamieson Healthy SLEEP™

Jamieson Healthy SLEEP™

C&C worked with Jamieson Vitamins to launch the new Jamieson Healthy SLEEP™. With tactics ranging from a printed pillowcase media kit (filled with a real pillow!), media tour and targeted media and influencer relations the successful campaign generated an Audience Reach of approximately 12 million including hits on The Social, YummyMummy.ca, BT Calgary, CTV Vancouver, Today’s Parent, La Presse, FashionMagazine.com and Best Health Magazine.

Date

March 30, 2017

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