Jamieson Digestive Care

Jamieson Digestive Care

C&C launched Jamieson Digestive Care, a new line of natural probiotic products to relieve gas, bloating and diarrhea, and simultaneously, introduced Jamieson into a new retail aisle – “The StomachSection”. C&C created a humorous It Happens media kit complete with a whoopee cushion and a lighthearted but informative booklet filled with stats on stomach discomfort was designed to overcome the media’s reluctance to cover gas, bloating and diarrhea. The head on with humourPR-approach worked. The media relations campaign secured an audience reach of 15 million and an MRP score of 85%. As a result and according to Nielsen MarketTrack, by the end of the year, Jamieson was selling the highest volume of any other Probiotic brand in both the stomach and the vitamin aisle.

Date

April 9, 2018

Share
Karina M
Karina M
20:58 13 Sep 18
I've been working at C&C for almost two years now, and it is without a doubt, an absolute dream team! I'm constantly amazed to find myself surrounded by a group of smart, savvy and talented individuals. I've not only honed my PR skills in the last few years, but enjoyed the benefits of working in a professional, stimulating and supportive environment.read more
Britt Armour
Britt Armour
03:40 06 Jul 18
Anisa Bush
Anisa Bush
20:40 05 Jul 18
I’ve worked with Cowan and Co on several occasions and they were an absolute pleasure to deal with. Couldn’t say enough nice things about the team! Highly recommended!!!read more
Jeanine Papacharalambous
Jeanine Papacharalambous
15:16 04 Jul 18
Next Reviews