To launch Maison Birks new fall/winter 2017 collection and preview its spring/summer 2018 collection, C&C invited media, influencers, stylists, agents and local personalities to the Birks Blue Carpet VIP Lounge. Here guests sipped on champagne and noshed on Hollywood-inspired hors d’oeuvres while perusing and trying on the new collections including an 8.8 carat yellow canary diamond ring! C&C also worked closely with the brand to loan out pieces of the new collection for upcoming Holiday Gift Guides, spring/summer issues and for celebrity red carpet appearances during TIFF. Highlights of generated media coverage include a 2018 spring/summer cover and seven-pages of editorial with Weddingbells magazine and product features in Canadian Living and Elle Canada.
December 6, 2018