BIRKS – Media Relations

BIRKS – Media Relations

To launch Maison Birks new fall/winter 2017 collection and preview its spring/summer 2018 collection, C&C invited media, influencers, stylists, agents and local personalities to the Birks Blue Carpet VIP Lounge. Here guests sipped on champagne and noshed on Hollywood-inspired hors d’oeuvres while perusing and trying on the new collections including an 8.8 carat yellow canary diamond ring! C&C also worked closely with the brand to loan out pieces of the new collection for upcoming Holiday Gift Guides, spring/summer issues and for celebrity red carpet appearances during TIFF. Highlights of generated media coverage include a 2018 spring/summer cover and seven-pages of editorial with Weddingbells magazine and product features in Canadian Living and Elle Canada.

Date

December 6, 2018

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Karina M
Karina M
20:58 13 Sep 18
I've been working at C&C for almost two years now, and it is without a doubt, an absolute dream team! I'm constantly amazed to find myself surrounded by a group of smart, savvy and talented individuals. I've not only honed my PR skills in the last few years, but enjoyed the benefits of working in a professional, stimulating and supportive environment.read more
Britt Armour
Britt Armour
03:40 06 Jul 18
Anisa Bush
Anisa Bush
20:40 05 Jul 18
I’ve worked with Cowan and Co on several occasions and they were an absolute pleasure to deal with. Couldn’t say enough nice things about the team! Highly recommended!!!read more
Jeanine Papacharalambous
Jeanine Papacharalambous
15:16 04 Jul 18
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