For me, one of the most exciting elements about media relations is flexing my creative muscle to craft the perfect story idea. A pitch so perfectly developed and timed it provides my precious media contacts with something they can really sink their teeth into editorially – while surpassing everyone’s expectations thanks to amazing results.
As a former journalist I’ve seen my share of good and bad pitches. Developing the perfect pitch is an art form. To build and deliver the perfect pitch there are some key criteria you need to keep in mind to stay ahead of the pack to make sure your pitch gets noticed and accepted, including: