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Elbow Grease Still Required!

The powerful rise of social media and digital influencers has forever changed PR.  Today, success comes from creativity, relevance and resonance. However, in our highly, connected world, many people often forget that success also requires an old school tactic, elbow grease. Pure hard work –...

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Extreme Makeover: PR Writing Edition

We live in a 140 character, 30 second news bite world and PR professionals need to get with it. A new survey commissioned by Cassies, the annual awards show presented by the Institute of Communication Agencies (ICA) reported that consumers like their information in bite-sized...

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Pitch Perfect

For me, one of the most exciting elements about media relations is flexing my creative muscle to craft the perfect story idea. A pitch so perfectly developed and timed it provides my precious media contacts with something they can really sink their teeth into editorially...

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