L’Oréal Paris Names Lewis Hamilton as New Spokesperson for Men Expert
MONTREAL, February 29, 2016 — L’Oréal Men Expert has chosen three time World Champion, Lewis Hamilton, as the new male face for the brand. Lewis Hamilton’s story has inspired generations to follow their dreams through hard work, passion and dedication. The embodiment of the new Alpha Male generation of L’Oréal Men Expert, Lewis Hamilton will represent Men’s Expert HydraEnergetic, a range of anti-fatigue skincare for all skin types.
“The world’s fastest driver, Lewis Hamilton has become a legend. He likes taking risks, on the track and in his style. As the new Alpha Male by definition, he’s the ideal match for Men Expert. Modern, he’s a leader for a new generation of men for whom masculinity doesn’t mean macho – it means masculine,” said Cyril Chapuy, L’Oréal Paris Brand Global President.
“In my world, success is down to focus and efficiency. L’Oréal Men Expert has the same philosophy – and their high-tech products are made for men like me. I don’t want to waste a second and I’m used to getting the result I want. I’m proud to join the L’Oréal Men Expert club,” said Lewis Hamilton.
The Alpha Male by Definition
A man’s man and a woman’s guy, Lewis Hamilton is the definition of the new alpha male. No-one puts Lewis Hamilton in a box, from front row appearances at London fashion week and studio sessions learning the piano to gritty fitness sessions, Lewis Hamilton has transcended beyond the world of motor sports. Named sportsman of the year by men’s style bible GQ two years consecutively, Lewis Hamilton’s gift for showmanship – an unapologetic rock’n’roll lifestyle – has made him a global superstar.
A Born Leader
A man who’s in control, for whom performance is the number one priority, Lewis Hamilton has the rare ability to combine a steely determination to stay in first place with the philosophy that success is a frame of mind. Sharing his life with ten million online fans, His advice: “Believe. Work hard. Trust in yourself.”
Cowan & Company
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