L’Oréal Paris Names Irina Shayk as its Newest International Spokesperson

L’Oréal Paris Names Irina Shayk as its Newest International Spokesperson

BODACIOUS CURVES AND SEDUCTIVE SULTRY LIPS, RUSSIAN BOMBSHELL IRINA SHAYK HAS TAKEN THE FASHION WORLD BY STORM WITH HER BREATHTAKING BEAUTY. FROM SMALL TOWN VILLAGE GIRL TO GLAMOROUS RED CARPETS AND TOP MAGAZINE COVERS, IRINA HAS BECOME ONE OF THE MOST INFLUENTIAL AND RECOGNIZED SUPER MODELS IN THE GAME.

“Irina and I have known each other each other for over 8 years. She is an irresistible super woman who exudes glamour and elevates the definition of beauty to another level. From fashion designers to millions of social media fans and followers, she fascinates us all with her perfect beauty, but also with her genuine sense of humanity and generosity. Myself and the L’Oréal Paris team are thrilled to have her as a new member of the lorealista family!” said Cyril Chapuy, L’Oréal Paris Brand Global President.

Born in Yemanzhelinsk , Russia, Irina had a modest childhood growing up in a quiet village. Passionate about music, she learned to play the piano and was a brilliant music prodigy in her early years. After graduating from secondary school, Irina followed marketing studies. Her modelling career began when a local scout discovered her at a beauty school her sister attended and immediately sent her to Paris.

Within two short years, Irina skyrocketed to the top of the industry to become the face and ambassador of an international lingerie brand. Her mesmerizing and unique features quickly captivated the world’s top photographers propelling her transition to the high-fashion industry. In 2012, Carlyne Cerf de Dudzeele saw her editorial spark and featured her in Vogue Spain, leading to her runway debut and major fashion advert campaigns. From Marc Jacobs to Riccardo Tisci runway frocks, Irina has become a fashion week favorite, gracing catwalks with her mysterious looks and exotic charm.

Now a coveted top model, she has become an unstoppable force, from prestigious covers of numerous international fashion magazines including Vogue, Elle and Italian Vanity Fair, to opulent editorials lensed by Mario Testino, Mert & Marcus, Mario Sorrenti and styled by Edward Enninful to only name a few.

Irina’s charismatic presence has even started to garner the attention of the entertainment elite starring in Kanye West’s music video “Power”, and recently making her acting debut in the 2014 Hollywood blockbuster movie Hercules.

Never forgetting her humble beginnings, Irina is deeply passionate about giving back to her community by helping rebuild the children’s ward of her local hospital and she is the official ambassador of Pomogi, a Russian charity that provides care for sick children. She has recently become involved in the Red Cross, lending her support to worldwide initiatives, and also works with animal rights group ASPCA.

Strongly passionate, and indubitably astonishing, Irina has not ceased to charm everybody around her. It’s now the lorealistas turn to let themselves mesmerize by astounding Irina.

“I am forever grateful for this opportunity. Becoming a part of the L’Oréal Paris family represents more than just being a beauty ambassador. To me, L’Oréal Paris has always been a brand that inspires and motivates the greatness inside of you. I am moved and honored to represent such a beautiful message and encourage women of all ages to always feel confident and embrace their true self!” declared Irina Shayk. 

As the new international Spokesperson, Irina Shayk joins the L’Oréal family along with supermodels Karlie Kloss, Barbara Palvin, Lara Stone, Natasha Poly, Liya Kebede, Doutzen Kroes, Luma Grothe, and acclaimed actresses Julianne Moore, Naomi Watts and Eva Longoria.

 

www.lorealparis.ca

Twitter: @LOrealParisCAN #lorealistas

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Media Contact:

Margaret Batuszkin

Tel: 416.462.8773 ext. 22

Email: margaret@cowanandcompany.ca