L’ORÉAL PARIS CELEBRATES INSPIRATIONAL CANADIAN WOMEN OF WORTH AND DONATES $110,000 TO THEIR CHARITIES
Public invited to vote for most awe-inspiring story and cause at womenofworth.ca
MONTREAL – March 3, 2017 – L’Oréal Paris today proudly announced the inspirational recipients of its inaugural Canadian Women of Worth program. The signature philanthropic program embodies the L’Oréal Paris belief that ‘Every Woman Is Worth It’ by elevating and celebrating women who find beauty in giving back. The 10 Women of Worth Honourees will be celebrated and awarded more than $100,000 in charitable grants at an Awards Gala on March 8, International Women’s Day, hosted by L’Oréal Paris spokesperson, award-winning actress and humanitarian, Blake Lively.
“We have been inspired and awestruck by the hundreds of Women of Worth nominations we received about extraordinary Canadian women who are selflessly volunteering their time and talents to make Canada a better place,” said Stephanie Binette, General Manager, L’Oréal Paris in Canada. “Our first Canadian Women of Worth are advocates for refugees and the homeless, and champions for women and youth in need, among many other important causes. We applaud this year’s Honourees, and look forward to celebrating their worth, generosity and innovation on International Women’s Day.”
The Women of Worth program honours Canadian women who selflessly volunteer their time to serve and improve their communities. In its inaugural year in Canada, the program received more than 350 nominations which were judged by L’Oréal Paris, Points of Light, the world’s largest volunteer service organization, and esteemed volunteer leadership experts. Selection criteria was based on the impact of the cause on the social fabric of the community, the nominee’s ability to meet an unmet community need or concern, as well as the passion and innovation she has demonstrated to effect change.
Public Invited to Vote for National Honouree
One of the 10 Women of Worth Honourees will be selected as the National Honouree and will be awarded an additional $10,000 grant for her charity at the Awards Gala. The public can visit www.womenofworth.ca to read more details about each Honouree’s inspirational cause and vote for their favourite until March 7. Voters can cast one online vote per email address each day. These votes will be a core factor in the judging panel’s selection of the National Honouree.
The inaugural Canadian Women of Worth Honourees are:
• Abirami Kirubarajan, Multicultural Youth CAN in Mississauga, Ont. – has aided more than 700 youth in their transition to Canada
• Audrey Guth, Nanny Angel Network in Toronto – provides free childcare relief services for children and their mothers who are battling cancer to ensure they get the care and rest they need
• Betty Lorraine Cornelius, CANGRANDS in Belleville, Ont. – assists extended “kinship” families raise children when their parents are unable or unwilling to
• Cheryl Perera, OneChild in Richmond Hill, Ont. – raises public awareness and lobbies for improved child protection legislation, and provides rescue and rehabilitation services for child victims of the sex trade
• Deanna McCarron, Kidzact in Yarmouth, N.S. – offers free dance and gymnastics programs to local youth in exchange for their pledge not to drink or use drugs
• Eva von Jagow, DueNORTH from Montreal / Stittsville, Ont. – provides and promotes access to nutritional food for students in Nunavut to give them a better foundation for learning
• Kirsten Bourque, Street Feet at Sunshine House in Winnipeg – provides essential foot care to homeless and street-involved people in Winnipeg’s Inner City
• Lia Grimanis, Up With Women in Toronto – offers strategic career development program to recently homeless and at-risk women to help them rise above the cycle of poverty
• Nayiri Tavlian, Hay Doun in Montreal – provides vocational counselling and life coaching to refugees so they gain confidence and succeed
• Sheliza Kassam, Children’s Birthday Miracles in Calgary – has held birthday celebrations for more than 4,000 underprivileged children and their families across the world.
Each Honouree will receive a $10,000 grant for her charity, as well as a trip for two to the Awards Gala in Toronto and marketing support to increase visibility for her charity from L’Oréal Paris.
ABOUT L’ORÉAL PARIS
L’Oréal Paris is a division of L’Oréal Canada, a wholly-owned subsidiary of L’Oréal Group, the largest cosmetics company in the world. Headquartered in Montreal, L’Oréal Canada had sales of $1.054 billion in 2015 and employs more than 1,200 people. The company’s prestigious portfolio of 35 brands encompasses all aspects of beauty. For more information visit www.lorealparis.ca.
# # #
Cowan & Company
Margaret Batuszkin / Katherine Clark
email@example.com / firstname.lastname@example.org