L’ORÉAL PARIS CALLS ON PUBLIC TO NOMINATE INSPIRING VOLUNTEERS FOR 2018 WOMEN OF WORTH AWARDS

L’ORÉAL PARIS CALLS ON PUBLIC TO NOMINATE INSPIRING VOLUNTEERS FOR 2018 WOMEN OF WORTH AWARDS

MONTREAL – August 28, 2017 – L’Oréal Paris opened nominations today for its 2018 Women of Worth Awards honouring inspiring women who ignite change in their communities through exceptional volunteer work. The signature philanthropic program embodies the L’Oréal Paris belief that ‘Every Woman is Worth It’ by elevating and celebrating altruistic women who find beauty in giving back. The public is invited to nominate extraordinary Canadian women until October 15th at womenofworth.ca.
 
“It was an absolute honour to be awarded as one of Canada’s first L’Oréal Paris Women of Worth Honourees and the National Honouree for 2017,” said Eva von Jagow, founder of DueNORTH, a foundation to promote access to nutritional and affordable food to all children and youth in Canada’s North. “Women of Worth brought together such an inspiring group of Canadian women who are each making extraordinary, positive changes in their communities that I was truly humbled to be in their company. The opportunity to meet these women and hear their stories was as valuable as the infusion of the financial grant to my charity and the increased media awareness. Women of Worth was a life changing experience.”
 
The ten selected 2018 Honourees, will become part of the Canadian Women of Worth community joining the ten inspiring women volunteers who were recognized as Canada’s inaugural 2017 Women of Worth Honourees earlier this year. Honourees are selected from hundreds of nominations and recognized for the significant impact on their community. Women of Worth Honourees receive a total of $110,000 in financial grants from L’Oréal Paris for their non-profit organizations.
 
“Our inaugural Canadian Women of Worth are incredible women championing a range of important causes from helping homeless women build sustainable careers, to providing free childcare to mothers with cancer, to helping refugees build their new lives in Canada to fighting against child exploitation,” said Milan Mladjenovic, General Manager, L’Oréal Paris in Canada. “It’s an honour to be able to publicly celebrate these awe-inspiring women by shining a spotlight on their causes and providing financial support to help them reach and benefit even more Canadians.”
 

CALL FOR NOMINATIONS: 2018 WOMEN OF WORTH
The nomination period for the 2018 Canadian Women of Worth program is now open through October 15, 2017. Following a rigorous review, the pool of applicants will be narrowed down to ten Honourees who will each be awarded a $10,000 grant for her non-profit cause. One of these Honourees, chosen by an esteemed judging panel with input from online voting in February, will be selected as the National Honouree and awarded an additional $10,000 grant for a total of $20,000 to support her organization. All of the 2018 Honourees will receive a trip for two to Toronto on March 8, 2018 (International Women’s Day) where they will be recognized at a star-studded awards ceremony hosted by L’Oréal Paris.
 
For more information about the Women of Worth program, to nominate a woman making a difference or to learn more about the 2017 Canadian Honourees, visit womenofworth.ca.
 

ABOUT L’ORÉAL PARIS
The L’Oréal Paris division of L’Oréal Canada is a total beauty care brand dedicated to empowering women by offering the most luxurious and innovative products and services available in the mass market. The brand’s signature tagline, “Because I’m Worth It” celebrates the beauty and intrinsic self-worth of women. L’Oréal Paris provides women and men around the world with products in four major beauty categories: hair colour, haircare, skincare and cosmetics. For more information about L’Oréal Paris visit lorealparis.ca or follow on Twitter or Snap @LOrealParisCAN, Facebook @LOrealParisCanada or Instagram @LOrealMakeup #womenofworthCAN.
 

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MEDIA CONTACT
L’Oréal Paris
Jessica Zagari
514-287-4661
jzagari@ca.loreal.com
 

Cowan & Company
Margaret Batuszkin / Karina Moskvitin
416.462.8773
margaret@cowanandcompany.net
karina@cowanandcompany.net