Services

What Sets Us Apart?

As a leading communications agency in Toronto, Cowan & Company offers a full range of PR services.

Media Relations

At Cowan & Company, media relations is not just about sending out a news release or pitching a story idea. The strategy behind the message is paramount. One of the reasons Cowan & Company generates such exceptional results is our first-hand insight into what media want & need and the personal relationships we have with them. We take that to the next level by developing exclusive story angles for key media to help them in their time-starved days. Our results and relationships with the media speak for themselves.

From sponsorship activations to product launches to media tours to celebrity interviews, the C&C team can help your brand shine!

Services Include:

  • Key Message Development
  • Media Kit Development
  • Media Events
  • Media Tours
  • Media Prep Sessions/Media Training
  • Product Launches
  • Issues Management & Crisis Communications
  • Awards Programs

Who’s hungry? C&C has worked with Cara brands including East Side Mario’s, Fionn MacCool’s and Bier Markt to generate TV, print and social media buzz about their delicious menu offerings!

Influencer Relations / Influencer Marketing

A trailblazer in Canadian influencer marketing, Cowan & Company has been at the forefront of the influencer evolution and has our finger on the pulse of this constantly evolving channel.

At C&C, we strongly believe in a collaborative approach in the work we do with an array of Canada’s top influencers. Combining their unique voice and insight with the brand expertise of our clients and C&C is a win-win-win.

C&C works with hundreds of Canadian digital influencers from coast-to-coast including online media, bloggers, YouTubers and Instagram stars to try & share experiences about our clients’ products and services.

Services Include:

  • Targeted Pitching & Partnerships
  • Influencer Events
  • Influencer Mailings
  • Custom Content Collaborations
  • Sponsorships
  • Ambassador Videos

C&C and the Pedorthic Association of Canada worked with TV personality and alternative health expert Bryce Wylde on educational videos about the benefits of custom foot orthotics and pedorthic treatment.

Event Management

What’s the key to a good event? Details, details, details. At Cowan & Company we pride ourselves on being Detail Masters – blended with exceptional creativity, trend insight and our innate strategic approach to developing and implementing events. We have experience managing client events ranging from intimate 10-person VIP gatherings to star-studded Award Galas.

C&C helped Lancôme coordinate the event logistics for the media & influencer launch of its gorgeous lip colour Rouge in Love. Building on the ‘love’ theme for the event, and the classy, luxe aura of the brand, the event was one of Lancôme’s best attended media events yet.

For the Canadian launch of iconic European beauty brand Dessange Paris haircare, C&C developed a multimedia museum concept for the media and influencer events to convey the beautiful & impressive history of the brand to media and influencers.

Services Include:

  • News Conferences / Media Briefings
  • VIP Programs
  • Media & Blogger luncheons/dinners/receptions
  • Media Lounges
  • Product Launches
  • Celebrity PR Tours/Events
  • Sponsorship Activation

Branded Content

C&C works with L’Oreal Paris to manage numerous branded content collaborations. This collab with ET Canada showcases the brand’s new line of nail colours with celebrity nail artist Tom Bachik. The segment was filmed during the media and influencer product launch event managed by C&C.

 

Cowan & Company specializes in developing and promoting brand messages with an ‘earned media’ tone and feel. These skills and tone are paramount when it comes to developing Branded Content. Like you, we cringe when we see Branded Content with a hard-hitting advertising approach – it jumps out like a sore thumb and negates the whole purpose of the medium. C&C has worked on some of the country’s most innovative Branded Content vehicles, including ET Canada, Globe and Mail, Breakfast Television, Canadian Idol, eTalk, and Hello Magazine, creating brand visibility and message penetration that genuinely resonates with the target audience.

& Much More

C&C has worked with Global Vintners on a range of marketing communications programs to promote its DIY wine and beer including a digital sponsored content campaign with WeddingBells.ca to promote DIY wine and it’s MyWeddingWine.ca website, media tours, matte stories and YouTube videos starring a well-known wedding planner.

Promotions

The benefit of promotions vs. other marketing vehicles is the unique ability to feature and promote specific products. Cowan & Company is known for creating impactful promotions that range from simple product giveaways to extravagant contests and everything in between. From city-specific to national programs, C&C has implemented successful promotional campaigns that increase brand awareness, directly engage target audiences, and translate messaging into purchasing.

Sponsorship Activation

Cowan & Company has a successful track record of helping clients maximize the return on their sponsorship dollars by extending the reach of the promotion to include media relations, VIP programs, onsite branding, project management and more.

Issues & Crisis Management

Although we (and our clients!) prefer the fun stuff, Cowan & Company frequently works with our clients to handle and address a range of issues including product recalls, mergers & acquisitions, injuries, customer complaints, operation malfunctions and social media mishaps.

Strategic Marketing Communications

To achieve our clients’ marketing goals, C&C always thinks outside the box. Our extensive range of marketing communications experience and partners gives us a broad array of options and tactics to maximize ROI. From advertorial campaigns to communications campaigns targeted to niche audiences, C&C’s strategically creative marketing communications campaigns are results-driven for success.

Corporate Social Responsibility

Whether it’s creating a new Corporate Philanthropy program from scratch or optimizing an existing partnership, C&C applies our best practices to develop integrated communications programs that work for both the client and partner organization.

Strategic and Audience-Friendly Writers

Cowan & Company has developed just about every kind of marketing material from web sites to YouTube videos to brochures to newsletters to media kits to training manuals. With an eye for keeping materials on message and in-line with the overall communications program, Cowan & Company’s marketing materials are engaging and build the momentum of the overall communications program.

Services Include:

  • Brochures
  • Web Sites
  • Newsletters
  • Product Launches
  • Videos
  • Media Kits including- press releases, fact sheets & bios

C&C works with our clients to create unique content and attention-worthy PR materials – such as this whoopee-cushion media kit we created to launch Jamieson Vitamins’ line of Digestive Care products.