The world of PR sure can be an interesting one. As PR practitioners, we often find ourselves in moments that, way-back-when in PR-school, we most likely didn’t envision. For the C&C Team, this moment came a few weeks back when we found ourselves in the kitchen of our fearless leader Cathy’s, about to embark on a day of brewing beer!
Was this a fresh take on the ol’ ‘team-building’ exercise? Although during our two days of brewing and bottling we did share a lot of laughs between the team, our brewing adventure came due to an exciting new C&C client – Brewer’s Best. Brewer’s Best is an at-home craft beer making kit now available in Canada and the most popular kit in the US! C&C is proudly managing the official launch of it to Canadian media and consumers on behalf of Global Vintners Inc., the official Canadian distributor.
And so, with the unpacking of the Brewer’s Best Equipment Starter Kit and the Brewer’s Best Ingredient Kit – we chose the super-popular India Pale Ale style – we hit the ground running on our first-ever brewing adventure!
And finally, with that seal, also came the waiting game – as we tucked our freshly brewed batch away into a nook at Cathy’s, we said goodbye to our batch as it began to complete its fermenting process. Check out our next blog for the adventures and excitement of bottling day!’