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Star-ify your Product PR

#1 - Star-ify your Product PR   Lots of brands try to tap into today’s celebrity culture media frenzy, but it doesn’t always work.  And while hiring a celebrity to talk about your product may seem like an easy PR score – a lot of hard work,...

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Jul 11 2017

LOCATION, LOCATION, LOCATION…

C&C has easily done about 100+ site inspections over the years for our clients. Whether it’s a TIFF-inspired party, philanthropic celebrity gala, product launch, or masterclass we’re always looking for that perfect venue. One that amplifies the brand and promises to out-do the last one.   There’s...

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HOW PR PITCHING CAN BE LIKE ONLINE DATING…

A number of my close girlfriends are single. Each month we head out to one of Toronto’s newest hot spots for some delicious fare, fruity cocktails and juicy gossip. For this happily married woman of 16-years, I love hearing their fun-filled and adventurous dating stories...

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May 17 2017

C&C’s GOT A NEW LOOK!

Finally! Spring has sprung. Out with the old and in with the new. At C&C we’ve embraced this motto with the launch of our exciting new logo and website.   The C&C team has been abuzz the last few months as we’ve been working on creating a...

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Elbow Grease Still Required!

The powerful rise of social media and digital influencers has forever changed PR.  Today, success comes from creativity, relevance and resonance. However, in our highly, connected world, many people often forget that success also requires an old school tactic, elbow grease. Pure hard work –...

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Extreme Makeover: PR Writing Edition

We live in a 140 character, 30 second news bite world and PR professionals need to get with it. A new survey commissioned by Cassies, the annual awards show presented by the Institute of Communication Agencies (ICA) reported that consumers like their information in bite-sized...

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