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Extreme Makeover: PR Writing Edition

We live in a 140 character, 30 second news bite world and PR professionals need to get with it. A new survey commissioned by Cassies, the annual awards show presented by the Institute of Communication Agencies (ICA) reported that consumers like their information in bite-sized…

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Pitch Perfect

For me, one of the most exciting elements about media relations is flexing my creative muscle to craft the perfect story idea. A pitch so perfectly developed and timed it provides my precious media contacts with something they can really sink their teeth into editorially…

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