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Feb 01 2018

How to get the most out of your PR Agency Part 2

Reporting 101 Results are the driving force behind any PR campaign. So you’ll want to decide from the start what type of report you’ll want your PR agency to create, as reports can be very time consuming and expensive to create. No sense in paying…

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Dec 15 2017

2017 Year in Review with the C&C Team

It’s hard to believe that another year is coming to an end. And what a year it’s been! We’ve had the opportunity to work on so many amazing projects with our clients. Along with sharing in so many LOL moments (and, there have been a…

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#5 – Star-ify your Product PR: Events

#5 – Star-ify your Product PR: Events   Deciding what type of events to throw with Stars can be the most fun of all. The options are almost limitless – as long as their teams will approve it Here are a few of our favourite…

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#3 Star-ify your Product PR ~ Media Access

#3 Star-ify your Product PR ~ Media Access   Strategically selecting media for your celebrity PR campaign may be the most difficult aspect of your campaign. Especially when you bring an A-List celebrity to town, you will be besieged by requests.   When we brought…

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Star-ify your Product PR ~ Crafting the Message

#2 – Star-ify your Product PR ~ Crafting the Message   Continuing from last blog about getting started with Star-ifying your Product PR, let’s say you’ve worked through all the logistics with the agents/managers /publicists /assistants and you’ve got a green light for your celebrity…

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Star-ify your Product PR

#1 – Star-ify your Product PR   Lots of brands try to tap into today’s celebrity culture media frenzy, but it doesn’t always work.  And while hiring a celebrity to talk about your product may seem like an easy PR score – a lot of…

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Jul 11 2017

LOCATION, LOCATION, LOCATION…

C&C has easily done about 100+ site inspections over the years for our clients. Whether it’s a TIFF-inspired party, philanthropic celebrity gala, product launch, or masterclass we’re always looking for that perfect venue. One that amplifies the brand and promises to out-do the last one….

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HOW PR PITCHING CAN BE LIKE ONLINE DATING…

A number of my close girlfriends are single. Each month we head out to one of Toronto’s newest hot spots for some delicious fare, fruity cocktails and juicy gossip. For this happily married woman of 16-years, I love hearing their fun-filled and adventurous dating stories…

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