Blog

Jul 16 2018

Your Brand is in Crisis. What now?

It’s the cold hard truth many brands don’t like to face. Eventually you will be faced with some sort of brand crisis. And, in the world of instant news we’ve seen many brands go down in flames when faced with a crisis while others come…

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Jul 05 2018

Top Influencer Marketing Fails & How to Avoid Them

Influencer marketing is the hot spot of marketing right now. It’s a great way to generate exposure for your brand or a specific campaign on social media. Many of today’s top influencers have reached celebrity status among their followers. So much so they are considered…

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May 23 2018

What Now? Our Best Advice to PR Grads!

First – congratulations! You’ve graduated. Time to bask in all of your accomplishments. The discipline and commitment needed to get through a PR program has definitely prepared you for the next chapter. Second – and, don’t let this shock you – the hard work has…

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May 03 2018

The Key Message is King

In public relations first impressions are everything. You only get one kick at the proverbial can to make a lasting and positive impression with your target audience. So whether you’re talking to media, influencers or consumers it’s imperative to establish what you want to say…

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Feb 01 2018

How to get the most out of your PR Agency Part 2

Reporting 101 Results are the driving force behind any PR campaign. So you’ll want to decide from the start what type of report you’ll want your PR agency to create, as reports can be very time consuming and expensive to create. No sense in paying…

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Dec 15 2017

2017 Year in Review with the C&C Team

It’s hard to believe that another year is coming to an end. And what a year it’s been! We’ve had the opportunity to work on so many amazing projects with our clients. Along with sharing in so many LOL moments (and, there have been a…

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#5 – Star-ify your Product PR: Events

#5 – Star-ify your Product PR: Events   Deciding what type of events to throw with Stars can be the most fun of all. The options are almost limitless – as long as their teams will approve it Here are a few of our favourite…

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#3 Star-ify your Product PR ~ Media Access

#3 Star-ify your Product PR ~ Media Access   Strategically selecting media for your celebrity PR campaign may be the most difficult aspect of your campaign. Especially when you bring an A-List celebrity to town, you will be besieged by requests.   When we brought…

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