Birks Dazzles as Official Jewellery Sponsor of the Toronto International Film Festival
Birks is celebrating its extended TIFF sponsorship as Official Jewellery Sponsor through an array of high profile events and activations including:
Birks Blue Carpet Suite at Roy Thomson Hall – Through its TIFF sponsorship, Birks is the presenting sponsor of the Birks Blue Carpet Suite at Roy Thomson Hall where actors, producers, directors and other film talent gather prior to the film premieres at the theatre throughout the Festival. While in the suite, Birks VIP guests, including Canada’s top fashion and style icons, get the star treatment and an exclusive behind the scenes look of the red carpet media interviews before watching the film premiere in special reserved seating in the theatre.
VIP Jewellery Suite – Celebrities, stylists, media and VIPs have been invited to view and borrow the latest Birks jewellery collections and exquisite red carpet-worthy salon gems at an exclusive VIP Jewellery Suite at the Hazelton Hotel. Celebrities wearing Birks on the TIFF 2017 red carpet include Claire Foy (pictured above, contact Getty Images for image rights), Cheryl Hickey, Ksenia Solo, Kalista Zackhariyas, Grego Minot and Ellen Wong. Featured new Birks collections include:
• the bold Birks Bee Chic® Black and White collection, inspired by the honeybee featuring iconic yellow gold hexagonal latticework, accented with onyx and mother of pearl
• the new Birks Iconic™ Collection of rings that draw from the unique characteristics of each of Birks’ signature collections, designed to perfectly stack, layer and complement each other for a customized look.
Artists for Peace & Justice (APJ) “Canadian Changemaker Award” Sponsor – Birks was proud to be the presenting sponsor of the inaugural APJ Canadian Changemaker Award honouring Gary Slaight for his work as a leading Canadian philanthropist committed to integrity and impact. The award was presented by Birks Brand Vice President and Chief Marketing Officer, Eva Hartling, at a star-studded awards gala attended by Paul Haggis, George Stroumboulopoulos (pictured above), Ben Stiller and Cuba Gooding Junior.
For more information visit birks.com. Facebook, Twitter and Instagram: @maisonbirks #BirksTIFF17
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Géraldine Eckert, Birks Group, Tél.: 514-397-2501 ext 3813, GEckert@birksgroup.com
Katherine Clark / Margaret Batuszkin, Cowan & Company, Tel.:416-462-8773, email@example.com