It’s hard to believe that another year is coming to an end. And what a year it’s been! We’ve had the opportunity to work on so many amazing projects with our clients. Along with sharing in so many LOL moments (and, there have been a…
#5 – Star-ify your Product PR: Events Deciding what type of events to throw with Stars can be the most fun of all. The options are almost limitless – as long as their teams will approve it Here are a few of our favourite…
#4 – Star-ify your Product PR – Stars are People Too We’ve been very fortunate all the stars we’ve worked with on brand PR campaigns have been an absolute pleasure to work with. But being “on” and in the spotlight all day is exhausting….
#3 Star-ify your Product PR ~ Media Access Strategically selecting media for your celebrity PR campaign may be the most difficult aspect of your campaign. Especially when you bring an A-List celebrity to town, you will be besieged by requests. When we brought…
#2 – Star-ify your Product PR ~ Crafting the Message Continuing from last blog about getting started with Star-ifying your Product PR, let’s say you’ve worked through all the logistics with the agents/managers /publicists /assistants and you’ve got a green light for your celebrity…
#1 – Star-ify your Product PR Lots of brands try to tap into today’s celebrity culture media frenzy, but it doesn’t always work. And while hiring a celebrity to talk about your product may seem like an easy PR score – a lot of…
On October 1st, L’Oréal Paris presented a unique fashion and beauty runway show on the Champs-Élysées, the most famous avenue in the world: an unprecedented event with the support of the City of Paris. This show was an extraordinary opportunity for Parisians to access upcoming…
On September 12, Birks and Telefilm hosted one of the most dazzling traditions at TIFF. The Birks Diamond Tribute to the Year’s Women in Film saluted twelve of Canada’s most accomplished talents. This year’s Honourees reflect Canada’s rich talent and the diversity of storytellers from…
Birks is celebrating its extended TIFF sponsorship as Official Jewellery Sponsor through an array of high profile events and activations including: Birks Blue Carpet Suite at Roy Thomson Hall – Through its TIFF sponsorship, Birks is the presenting sponsor of the Birks Blue Carpet…
Montreal, Quebec, September 6, 2017 — Birks Group Inc. (the “Company,” “Birks” or “Birks Group”) (NYSE MKT LLC: BGI), and Ivanhoé Cambridge announced today the signing of an agreement for the opening of five Birks stores at Ivanhoé Cambridge shopping centres in Canada. Under…