L’ORÉAL PARIS CELEBRATES CANADIAN HUMANITARIANS WITH ANNOUNCEMENT OF 2018 WOMEN OF WORTH HONOUREES
L’Oreal Paris today proudly announces the awe-inspiring recipients of its second annual Canadian Women of Worth program.
Author:Cathy
Feb
01
2018
How to get the most out of your PR Agency Part 2
Reporting 101 Results are the driving force behind any PR campaign. So you’ll want to decide from the start what type of report you’ll want your PR agency to create, as reports can be very time consuming and expensive to create. No sense in paying…
Jan
24
2018
C&C Blog Series – How to get the most out of your PR Agency Part1
Blog #1 – Relationship Goals The New Year is in full swing. With that come new brand strategies, communications objectives and budgets. So whether you’re embarking on a new relationship with a PR agency, or looking to maximize your existing one it’s important to…
L’Oréal Paris Names Nikolaj Coster-Waldau as its New Men Expert Spokesperson
L’Oreal Paris is delighted to announce Nikolaj Coster-Waldau, as the new global spokesperson for Men Expert.
Dec
15
2017
2017 Year in Review with the C&C Team
It’s hard to believe that another year is coming to an end. And what a year it’s been! We’ve had the opportunity to work on so many amazing projects with our clients. Along with sharing in so many LOL moments (and, there have been a…
#5 – Star-ify your Product PR: Events
#5 – Star-ify your Product PR: Events Deciding what type of events to throw with Stars can be the most fun of all. The options are almost limitless – as long as their teams will approve it Here are a few of our favourite…
#4 Star-ify your Product PR – Stars are People Too
#4 – Star-ify your Product PR – Stars are People Too We’ve been very fortunate all the stars we’ve worked with on brand PR campaigns have been an absolute pleasure to work with. But being “on” and in the spotlight all day is exhausting….
#3 Star-ify your Product PR ~ Media Access
#3 Star-ify your Product PR ~ Media Access Strategically selecting media for your celebrity PR campaign may be the most difficult aspect of your campaign. Especially when you bring an A-List celebrity to town, you will be besieged by requests. When we brought…
Star-ify your Product PR ~ Crafting the Message
#2 – Star-ify your Product PR ~ Crafting the Message Continuing from last blog about getting started with Star-ifying your Product PR, let’s say you’ve worked through all the logistics with the agents/managers /publicists /assistants and you’ve got a green light for your celebrity…
Star-ify your Product PR
#1 – Star-ify your Product PR Lots of brands try to tap into today’s celebrity culture media frenzy, but it doesn’t always work. And while hiring a celebrity to talk about your product may seem like an easy PR score – a lot of…