Author:Cathy

Star-ify your Product PR ~ Crafting the Message

#2 – Star-ify your Product PR ~ Crafting the Message   Continuing from last blog about getting started with Star-ifying your Product PR, let’s say you’ve worked through all the logistics with the agents/managers /publicists /assistants and you’ve got a green light for your celebrity…

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Star-ify your Product PR

#1 – Star-ify your Product PR   Lots of brands try to tap into today’s celebrity culture media frenzy, but it doesn’t always work.  And while hiring a celebrity to talk about your product may seem like an easy PR score – a lot of…

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TIFF Birks Diamond Tribute 2017

On September 12, Birks and Telefilm hosted one of the most dazzling traditions at TIFF. The Birks Diamond Tribute to the Year’s Women in Film saluted twelve of Canada’s most accomplished talents. This year’s Honourees reflect Canada’s rich talent and the diversity of storytellers from…

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