#2 – Star-ify your Product PR ~ Crafting the Message Continuing from last blog about getting started with Star-ifying your Product PR, let’s say you’ve worked through all the logistics with the agents/managers /publicists /assistants and you’ve got a green light for your celebrity…
#1 – Star-ify your Product PR Lots of brands try to tap into today’s celebrity culture media frenzy, but it doesn’t always work. And while hiring a celebrity to talk about your product may seem like an easy PR score – a lot of…
On October 1st, L’Oréal Paris presented a unique fashion and beauty runway show on the Champs-Élysées, the most famous avenue in the world: an unprecedented event with the support of the City of Paris. This show was an extraordinary opportunity for Parisians to access upcoming…
On September 12, Birks and Telefilm hosted one of the most dazzling traditions at TIFF. The Birks Diamond Tribute to the Year’s Women in Film saluted twelve of Canada’s most accomplished talents. This year’s Honourees reflect Canada’s rich talent and the diversity of storytellers from…
Birks is celebrating its extended TIFF sponsorship as Official Jewellery Sponsor through an array of high profile events and activations including: Birks Blue Carpet Suite at Roy Thomson Hall – Through its TIFF sponsorship, Birks is the presenting sponsor of the Birks Blue Carpet…
Montreal, Quebec, September 6, 2017 — Birks Group Inc. (the “Company,” “Birks” or “Birks Group”) (NYSE MKT LLC: BGI), and Ivanhoé Cambridge announced today the signing of an agreement for the opening of five Birks stores at Ivanhoé Cambridge shopping centres in Canada. Under…
MONTREAL – August 28, 2017 – L’Oréal Paris opened nominations today for its 2018 Women of Worth Awards honouring inspiring women who ignite change in their communities through exceptional volunteer work. The signature philanthropic program embodies the L’Oréal Paris belief that ‘Every Woman is Worth…
Vaughan, ON – July 12, 2017 – There was hardly time to say Budda Boom Budda Bing before East Side Mario’s 150 Every Day Pasta Passes were scooped up. The 150 exclusive passes, which enable each holder to enjoy pasta, all-you-can-eat soup or salad and…