Author:Cathy

Sep 12 2018

SEO Beginner’s Guide for PR Pros!

The combination of PR & SEO (Search Engine Optimization) can be a dynamic duo when in communications planning mode to increase brand visibility and build brand advocacy with key audiences. So whether you’re in planning mode for a specific campaign or an annual communications plan;…

0 Comments
Share Post
Jul 16 2018

Your Brand is in Crisis. What now?

It’s the cold hard truth many brands don’t like to face. Eventually you will be faced with some sort of brand crisis. And, in the world of instant news we’ve seen many brands go down in flames when faced with a crisis while others come…

0 Comments
Share Post
Jul 05 2018

Top Influencer Marketing Fails & How to Avoid Them

Influencer marketing is the hot spot of marketing right now. It’s a great way to generate exposure for your brand or a specific campaign on social media. Many of today’s top influencers have reached celebrity status among their followers. So much so they are considered…

0 Comments
Share Post
May 23 2018

What Now? Our Best Advice to PR Grads!

First – congratulations! You’ve graduated. Time to bask in all of your accomplishments. The discipline and commitment needed to get through a PR program has definitely prepared you for the next chapter. Second – and, don’t let this shock you – the hard work has…

0 Comments
Share Post
May 03 2018

The Key Message is King

In public relations first impressions are everything. You only get one kick at the proverbial can to make a lasting and positive impression with your target audience. So whether you’re talking to media, influencers or consumers it’s imperative to establish what you want to say…

0 Comments
Share Post