Author:Cathy

Dec 15 2017

2017 Year in Review with the C&C Team

It’s hard to believe that another year is coming to an end. And what a year it’s been! We’ve had the opportunity to work on so many amazing projects with our clients. Along with sharing in so many LOL moments (and, there have been a...

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#5 – Star-ify your Product PR: Events

#5 - Star-ify your Product PR: Events   Deciding what type of events to throw with Stars can be the most fun of all. The options are almost limitless – as long as their teams will approve it Here are a few of our favourite and most...

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#3 Star-ify your Product PR ~ Media Access

#3 Star-ify your Product PR ~ Media Access   Strategically selecting media for your celebrity PR campaign may be the most difficult aspect of your campaign. Especially when you bring an A-List celebrity to town, you will be besieged by requests.   When we brought Diane Keaton to Toronto...

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Star-ify your Product PR ~ Crafting the Message

#2 - Star-ify your Product PR ~ Crafting the Message   Continuing from last blog about getting started with Star-ifying your Product PR, let’s say you’ve worked through all the logistics with the agents/managers /publicists /assistants and you’ve got a green light for your celebrity to come...

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Star-ify your Product PR

#1 - Star-ify your Product PR   Lots of brands try to tap into today’s celebrity culture media frenzy, but it doesn’t always work.  And while hiring a celebrity to talk about your product may seem like an easy PR score – a lot of hard work,...

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TIFF Birks Diamond Tribute 2017

On September 12, Birks and Telefilm hosted one of the most dazzling traditions at TIFF. The Birks Diamond Tribute to the Year’s Women in Film saluted twelve of Canada’s most accomplished talents. This year’s Honourees reflect Canada’s rich talent and the diversity of storytellers from...

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