Author:Cathy

Dec 03 2018

Staying on top of your PR Game in 2019

Feeling on top of your PR game after a successful 2018? Congrats! But how do you keep the momentum going for your brand in the new year? In this highly competitive and fast-moving industry, it’s important to not sit on your laurels. Keeping the momentum…

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Nov 02 2018

Strategic PR Planning 101

With year-end a mere two months away, most of us PR professionals are in full strategic planning mode for 2019 with clients. With the end game being a solid and comprehensive strategic PR plan that clearly establishes shared expectations and measurable results for the new…

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Sep 12 2018

SEO Beginner’s Guide for PR Pros!

The combination of PR & SEO (Search Engine Optimization) can be a dynamic duo when in communications planning mode to increase brand visibility and build brand advocacy with key audiences. So whether you’re in planning mode for a specific campaign or an annual communications plan;…

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Jul 16 2018

Your Brand is in Crisis. What now?

It’s the cold hard truth many brands don’t like to face. Eventually you will be faced with some sort of brand crisis. And, in the world of instant news we’ve seen many brands go down in flames when faced with a crisis while others come…

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Jul 05 2018

Top Influencer Marketing Fails & How to Avoid Them

Influencer marketing is the hot spot of marketing right now. It’s a great way to generate exposure for your brand or a specific campaign on social media. Many of today’s top influencers have reached celebrity status among their followers. So much so they are considered…

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May 23 2018

What Now? Our Best Advice to PR Grads!

First – congratulations! You’ve graduated. Time to bask in all of your accomplishments. The discipline and commitment needed to get through a PR program has definitely prepared you for the next chapter. Second – and, don’t let this shock you – the hard work has…

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